We believe there is nothing more important than showing someone else what they mean to you; an honest expression of your feelings to another. Everything we do, from the way we create our confectionery, through to our packaging and the experience you have when you untie our signature ribbon is inspired by this idea.
Our dream began in a family kitchen, where a cordon-bleu trained chef shared her special recipe for nougat with her son. This was the gift that started it all, and everything we do is imbued with this feeling. There are simpler ways to make nougat and easier ways to package it, but we know only one way to do things – we call it the ‘1701 way’. With the care and attention we put into our product, it ensures an indulgent, superlative experience every single time and most importantly, it honours the original gift that inspired our brand.
In a new brand world where experiences matter more than ever, giving a meaningful gift to a customer can create loyalty for life. We believe that the special feeling of giving gifts from one person to another also applies between a business and their consumers. Connecting with 1701 will help your brand share this feeling and get the most out of events, direct marketing or any other gifting occasion you might need.
We’re a close-knit group of nougat enthusiasts. As part of our quest to share the perfect indulgence of handcrafted nougat with the world, we’ve hired some amazing people. We’d like to think that the family feeling that started the business now includes everyone in our kitchen, handling our finances and delivering our products.
We’ve partnered with some of South Africa's (and the world’s) most loved luxury and lifestyle brands and we’re always looking out for more opportunities to create something amazing. Imagine what we could do together.
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