We believe there is nothing more important than showing someone else what they mean to you; an honest expression of your feelings to another. Everything we do, from the way we create our confectionery, through to our packaging and the experience you have when you untie our signature ribbon is inspired by this idea.
Our dream began with a heartfelt gift in a family kitchen; where a cordon-blue trained chef shared her special nougat recipe with her son. There are simpler ways to make nougat and easier ways to package it, but our way ensures an indulgent, extraordinary experience every single time. And most importantly, it honours the original gift that inspired our brand.
In a new brand world where experiences matter more than ever, giving a meaningful gift to a customer can create loyalty for life. We believe the special feeling of giving gifts from one person to another also applies to a business and their customers. Connecting with 1701 will help your brand share this feeling and get the most out of events, direct marketing or any other gifting occasion you might need.
We’re a close-knit group of nougat and confectionery enthusiasts. As part of our quest to share the experience of perfect indulgence with the world, we’ve hired some amazing people. We’d like to think the family feeling that started our business now includes everyone working in our kitchen, handling our finances and delivering our products.
We’ve partnered with some of South Africa's (and the world’s) most loved luxury and lifestyle brands and we’re always looking out for opportunities to create something amazing. Imagine the giving we could do together.