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We believe there is nothing more important than showing someone else what they mean to you; an honest expression of your feelings towards one another. Everything we do, from the way we create our confectionery, through to our packaging and the experience you have when you untie our signature ribbon is inspired by this idea.
Inspired by her mother, Lianne developed her own way of giving to others – using food and sweet things as her artistic canvas. With cordon bleu training and a passion for the culinary arts, she passed on that gift to her son, Nick.
Nick spent years watching his mother show this care and love for people through food, which culminated in the nougat recipe we use today. It was first developed 20 years ago and took countless attempts to perfect it when 1701 launched. There are simpler ways to make nougat, but our way ensures an indulgent, extraordinary experience every single time.
In a new brand world where experiences matter more than ever, giving a meaningful gift to a customer can create loyalty for life. We believe the special feeling of giving gifts from one person to another also applies to a business and their customers. Connecting with 1701 will help your brand share this feeling and get the most out of events, direct marketing or any other gifting occasion you might need.
We’re a close-knit group of nougat and confectionery enthusiasts. As part of our quest to share the experience of perfect indulgence with the world, we’ve hired some amazing people. We’d like to think the family feeling that started our business now includes everyone working in our kitchen, handling our finances and delivering our products.
We’ve partnered with some of South Africa's (and the world’s) most loved luxury and lifestyle brands and we’re always looking out for opportunities to create something amazing. Imagine the giving we could do together.